Pull replies, DMs, and mentions via API. Build a customer leads pipeline from Reddit.
Reddit DMs and post replies from genuine buyers are among the highest-converting leads you can get — someone who took the time to search, read your post, and send a message is already educated about your product and self-qualified. But these messages live in a Reddit inbox that most founders check sporadically, respond to from their phone, and never track systematically.
The conversion rate difference between responding within 1 hour vs 24 hours to a Reddit DM is enormous — often 5–10×. Someone who asked a pricing question on Reddit at 2pm and didn't hear back by 5pm has usually already moved on to your competitor. Speed matters more than polish for the first touch.
Even when founders do respond, there's no system. Conversations happen in Reddit DMs, leads never make it into a CRM, follow-ups fall through the cracks, and there's no way to measure how many Reddit-originated conversations actually converted. The data dies in an inbox.
The Reoogle inbox API syncs your Reddit messages every 30 minutes and exposes them as a clean, queryable endpoint. Each message includes sender, subreddit context, message type (DM vs comment reply vs mention), and the direct Reddit URL. Poll unread messages on a schedule, classify by intent, route high-value signals to your CRM or Slack, and mark as processed — building a systematic lead pipeline from Reddit's most valuable signal.
Set up the polling infrastructure
Call GET /reddit/inbox?unread=true every 15–30 minutes from a cron job or serverless function. The is_read field ensures you only get messages you haven't processed yet. Store the timestamp of your last poll for filtering, and always mark messages as read after processing.
Classify messages by type and intent
Sort by message_type first: "message" (DMs) are the highest-value signal — someone went out of their way to contact you directly. "comment_reply" is engagement on your posts — potential leads but need intent scoring. "mention" is someone referencing your brand in a post or comment — worth monitoring but lower priority.
Score messages by intent signals
Run each message body through a simple keyword check: pricing/cost/price, enterprise/team/company, demo/trial/test, integration/API/docs. Messages matching these patterns are sales-qualified leads. Messages that are just compliments or general questions go into a lower-priority queue.
Route high-intent messages to your CRM within minutes
For any message classified as a sales-qualified lead, create a contact record in your CRM immediately. Include: Reddit username as the identifier, the message body, the post context (reddit_link), the subreddit, and a timestamp. This data lives in your CRM permanently even after the Reddit conversation fades.
Trigger an immediate Slack alert for DMs
For message_type = "message" (DMs), send a Slack notification within 2 minutes of detection. Include the sender username, message snippet, and a direct link to the Reddit conversation. DMs from founders researching tools deserve same-day responses — Slack ensures the right person sees it immediately.
Mark messages as read to prevent duplicate processing
After successfully processing a batch of messages, call PATCH /reddit/inbox with the array of message IDs. This marks them as read in the Reoogle system. Without this step, every poll will re-process the same messages. Build idempotent processing logic as a belt-and-suspenders backup.
Poll and triage inbox messages
interface Message {
id: number; message_type: string; author: string;
subject: string; body: string; subreddit: string;
reddit_link: string; is_read: boolean; created_utc: number;
}
async function processInbox() {
const res = await fetch( 0 , { headers: HEADERS });
const messages = (await res.json()).messages as Message[];
const leads: Message[] = [];
for (const msg of messages) {
1
if (msg.message_type === 2 || /price|cost|enterprise|demo|trial/i.test(msg.body)) {
leads.push(msg);
}
}
3
if (messages.length > 0) {
await fetch( 4 , {
method: 5 ,
headers: { ...HEADERS, 6 : 7 },
body: JSON.stringify({ ids: messages.map(m => m.id) }),
});
}
return leads;
}Push leads to your CRM (HubSpot example)
async function pushToHubspot(message) {
await fetch( 0 , {
method: 1 ,
headers: {
Authorization: 2 ,
3 : 4 ,
},
body: JSON.stringify({
properties: {
firstname: message.author,
hs_lead_status: 5 ,
reddit_username: message.author,
reddit_source: message.reddit_link,
notes: 6 ,
},
}),
});
}
const leads = await processInbox();
for (const lead of leads) await pushToHubspot(lead);
console.log( 7 );Responding to leads after 24+ hours
Reddit DMs have a very short response window. A prospect who asks a pricing question and doesn't hear back within a few hours will move on. Set up Slack alerts for DMs that fire within 2 minutes of detection — speed wins more sales than any follow-up sequence.
Not storing context with the lead record
A CRM contact that says "Jane from Reddit" is useless without the message body, the subreddit context, and the post they replied to. Always store the reddit_link, subreddit, and original message text alongside the contact record.
Re-processing messages after failing to mark as read
If your processing fails before marking messages as read, the next poll will see the same messages again. Build idempotent processing: check if a CRM record already exists for the message ID before creating a new one.
15–30%
DM → sales call conversion
Typical conversion rate from Reddit DM to scheduled demo call for B2B SaaS.
5–10×
Response time impact
Multiplier on conversion rate for responses within 1 hour vs 24+ hours.
5–20
Qualified leads per month
Typical monthly lead volume generated from Reddit inbox for an active poster in a B2B niche.
How quickly does the inbox sync after a message is received?
Reoogle syncs your Reddit inbox every 30 minutes. New messages are typically available via the API within 30–60 minutes of being sent on Reddit. For DM-heavy use cases where response time is critical, set your polling interval to 15 minutes to minimise lag.
Can I reply to messages via the API?
Replying is not currently supported via the inbox API. Responses should be made directly in Reddit using the connected account. Use the reddit_link field in each message to jump directly to the conversation thread.
What's the best way to identify a Reddit user's real identity?
Start with the Reddit username, then search LinkedIn and Twitter for the same handle. For B2B, the user's post history often reveals their company, role, and industry. Tools like Clay can automate this enrichment process for high-value leads.
How do I prevent my Reddit account from looking like a sales bot?
Only respond to messages that are genuine questions or engagement — never auto-reply. Vary your response style and timing (don't always respond within 2 minutes at 3am — that looks automated). Keep responses conversational and helpful, not salesy. Your account history across subreddits should show genuine participation, not just responses to people who mentioned your product.
Business value
Reddit DMs from people who found your post convert at 15–30% to a sales call — far higher than cold email or paid lead gen. Building a system to capture and follow up on every message can add 5–20 qualified leads per month to your pipeline at zero acquisition cost.
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